Generational Marketing- Overview of Everyone And A Deep Dive on Millennials

Wednesday, May 29, 2024 (10:00 AM to 1:00 PM)
3.00 CE Hours

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Each generation is unique (and remarkably similar). This class will provide a brief overview of the Silent Generation, Baby Boomers, Generation X, Millennials and Generation Z, along with implementable strategies for marketing to each.
Then we will dive into the land of avocado toast and participation trophies to learn more about America's largest generation. We will discuss why millennials are quick to leave jobs to settle down- yet fiercely loyal to certain companies.
This class will help you develop a marketing plan that crosses all generations, with a special focus on millennials.

Farmington Gardens
Farmington Gardens
999 Farmington Ave.
Farmington, CT 06032

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Jill Morrison

After graduating with a bachelor's degree in Marketing, I spent the next 10 years working exclusively in sales and marketing. During my time in Title and Mortgage, I met with more than 350 real estateagents & loan officers to discuss their marketing strategies. Developing those marketing plans built a unique skill for customization basedon each salesperson’s personality style and sales approach. There is adirect correlation between your sales goals and your marketing strategy - Ispecialize in helping you lay out an actionable plan to accomplish both.

Cancellations must be received by 5/21/2024 12pm for Refunds.

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